I pass the same billboard on my way home from Target. So clearly, I see this advertisement a lot. (like many, many times a week) This particular ad is for some random bar/lounge/place I'd never step foot in. And all it says in big letters is:
Sleep is Overrated
As in, stay all night long at our establishment, and you'll be super-great!
I yell at this billboard. I yell things like,"No! Sleep is perfectly-rated! Sleep is awesome! I want more sleep! Even when I get sleep- I want more sleep!"
Marketing people: you should try sleep. It's AWESOME!